WHO IS SHE?
Shihying enjoy artistic or personal means of expression which is why she loves to visit the museum and travel around the world. She loves to share images that she captures too. Curious, determined and open-minded, that’s what best describes her.
PERSONAL STATEMENT
A strong motivator in work to maintain high quality and consistent behaviour. She takes into consideration of others perspective and show empathy and compassion to the colleague.
Shihying like being straight-forward and confident when challenging others, using logical and analytical approach, however, strongly attracted in producing innovative solutions to practical problems.
WORK EXPERIENCE
What Has She Learnt?
MARKETING EXECUTIVE, RAMBOLL STUDIO DREISEITL
May 2020Â - Present
Developing, implementing and managing marketing strategies by deploying all marketing tools, online and offline and other technique in alignment with the company's business objectives and goals.
Planning, monitoring and executing all marketing activities.
Coordinating and executing meetings, conferences and other marketing activities. Business social media and websites.
Handling client's enquiries via email, phone call and social media platforms. Understanding clients' needs and providing appropriate solutions. Participating in clients-retention programs.
Managing and updating and business' marketing strategy, communication content and materials.
Maintaining corporate messaging architecture and company branding to ensure all messaging is consistent and accurate.
Keeping abreast with new editorial features and competitor brands.
Liaising with vendors on PR, printing, promotion, branding and advertising activities. Implementing the activities assigned by the company
TRAINER (PART TIME), SHAKE SHACK
April 2019 - December 2020
Part of the pioneer opening team to facilitate first store in Singapore
Fulfilling responsibility as a dependable worker and getting recognition to be selected as part of initial 10-men team as New Store Opening trainers
Training newly joined team members and guiding them through the different roles
Retaining proper safety and cleanliness at work for smooth operations
Ensuring the consistency and quality of the products to keep up with brand standards
STRATEGIC COMMUNICATIONS INTERN, NATIONAL YOUTH COUNCIL
June - November 2018
Conceptualising marketing communication materials such as advertisement content and publicity collateral
Conceptualising and implementing initiatives to complement new media with traditional media platforms for integrated communications
Managing innovative marketing tools to effectively reach our stakeholders and target audiences
Managing website and virtually hang out with youths by using social media tools
Planning and running outreach events
Assisting in video production
Designing newsletters, eDMs, social media assets using Adobe Illustrator and Adobe Photoshop
ACCOUNTÂ EXECUTIVE, SCREAME PTE LTD
July 2016 - May 2017
Building and maintaining client relationships to meet client sales goal
Effectively coordinating with internal agency resources to deliver client campaigns against the objective agreed on timeline and budget
Assisting in digital strategies and project management
Creating content for brand's social media account to increase awareness
Planning and managing on ground activations
Managing talents for social media platform coverage
THINGS SHE DO
Some of the past projects she have done
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OUTDOOR ACTIVATION
Planning and liaise with the booth and executing the whole activation to create awareness for new launch through giving out samples and simple activities.
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SOCIAL MEDIA CONTENT CREATION
Creating content for well-known brand's social media platform to create engagement and set as a reminder for repeated users.
VISUALS
Conceptualising and designing newsletters, eDMs and social media assets to reach out to more youths.